Profile

Daniel Chehade studied Graphic Design and Typography at the London College of Communication and went on to work for John Morgan in 2007. During the next three years at John Morgan studio, Daniel worked with clients such as the Crafts Council, Phillips de Pury & Company, Hamiltons Gallery, RSA, David Chipperfield Architects and Turner Contemporary. Projects ranged from catalogue and book design for galleries and publishers, exhibition design, visual identities and signage for museums.

In 2010 Daniel was approached by Raffaella Fletcher, daughter of the late renowned graphic designer Alan Fletcher, to help set up Fletcher Studio. The Studio was established to develop her father’s archive and continue to exhibit and publish new work. This included the design and curation of a series of exhibitions celebrating ten years of The art of looking sideways, culminating in the show ‘Mind over matter’ at Kemistry Gallery during the London Design Festival in 2011.

Studio Chehade was founded in 2012 and works for a range of clients including Alan Kitching, Peter von Kant, Phaidon Press, The Hayward Gallery and the University of Arts London. Daniel regularly teaches at the University of Hertfordshire as a visiting lecturer and runs occasional workshops and talks throughout the year.

Approach

The most fundamental element in our approach relies hugely on us listening to our clients’ needs and an understanding of the content and the specific requirements of each project. We believe in simplicity and seek creative and innovative outcomes that go beyond the surface and resonate with the reader/user. Each project begins without any predetermined technique or aesthetic, instead we aim for appropriate and elegant outcomes for longer lasting work.

Awards and Press

— Two D&AD Student Awards ‘Best of Year’ 2012, presented as tutor

— It’s Nice That, profile, 2012 

— It's Nice That, Review of the Year 2012, Top 100 articles

 

Teaching and Workshops

— Recommended (2014)
An open day and workshop showcasing the graphic design process, through the students, course and library at the University of Hertfordshire.

— Union flag (2013)
A workshop to find a design led solution for the potential issues surrounding the Union flag if Scotland are to leave the UK and as well finding a more appropriate representation for Wales.


— Alan Fletcher’s colophon (2012 and 2013)
A talk about Fletcher's work for the little known Monographica series including never seen before works from the archive.
(Art Worker’s Guild for The Wynkyn de Worde Society and St. Bride Library)

— cmd+c cmd+v (2010)
Working in groups of four, participants were asked to design a poster using supplied material; cut, rip, tear, arrange, move, compose, choose, decide, stick, glue, attach, paste.
(With Fred Birdsall, Matt Busher and Mark El-khatib for Points of Transitions and the Anti Design Festival)